December 30, 2019
As the new year approaches, it’s important for businesses to reevaluate and rejuvenate their social media strategies. In 2020, it will be as important as ever to have an engaging strategy on social media that incorporates creative, visual storytelling, influencer marketing and social customer care. Make sure your business is using these social media trends in 2020 to stay ahead of the game and top-of-mind with your customers.
Social media trends in 2020
4 social media trends you should use in 2020.
- Create purposeful, engaging content
- Use in-the-moment visual storytelling
- Practice social media customer care
- Team up with local advocates and influencers
1. Create purposeful, engaging content
Storytelling has long been a trend on social, and we’ve all heard that “content is king.” But in 2020, you’ll want to post content on Facebook, Instagram and Twitter that not only tells a story, but also encourages audience participation, starts conversations and builds relationships.
Think about content you’ve posted, (or content from other brands you love). Now, think about the interaction those posts get. What worked? What flopped? What can you do more of or do better on your social media pages that will get your audience engaging with you across platforms?
On Facebook, post about your newest offerings, deals and developments. It will keep your audience in the loop and will keep them coming back to your page to see what’s new in 2020.
On Instagram, use these social media trends in 2020. Encourage your audience to use a branded hashtag of yours, letting them know if they use it, they could be featured on your profile.
2. Practice social media customer care
Next on our list of our social media trends in 2020 is practicing excellent social media customer care. More and more consumers are turning to social media to review businesses and to get their issues resolved quickly. Your customers are reaching out to you across social media platforms, so be responsive and be there for them. Every mention, comment and wall post that comes in for your business on social media has the power to influence customer opinions of your brand and their likelihood to come by for a visit.
3. Use in-the-moment visual storytelling
Next up for social media trends in 2020: in-the-moment visual storytelling content! Using Facebook Live and Instagram Stories, triggers immediate reaction and can help your brand boost engagement.
So, what can your business share in real-time to start building relationships with your Facebook audience?
4. Team up with local advocates and influencers
You can team up with local advocates and influencers to further your marketing goals and connect with more real people in your community.
Too much promotional content can come across as sales-y and disingenuous, especially to millennials. But, consumers love endorsements from real people. They want to see that consumers like them are enjoying your product and services before giving you a try.
So, how do you pick local advocates and influencers that are right for your business? Your local advocates can be local media or publications. The best influencers can be your very own customers and brand ambassadors a.k.a the biggest fans of your brand. What you need to look for are people or publications with good reach, an authentic following and genuine engagement (consistent likes and comments.)
Key takeaways: Whatever you decide to do with social media trends in 2020, make sure that you’re posting content that is getting genuine engagement. Then, interact with that engagement.
Don’t just post! Start conversations, join existing conversations and build relationships across platforms to further your marketing goals and grow your brand.