There is no denying it. The world is quickly shifting to digital communications marketing. People are consuming a greater amount of digital content on a daily basis through their mobile phones, laptops, desktop computers and tablets. Companies that have not yet recognized their digital strategies should begin doing so this year.

Here is a basic list of key forms of digital marketing:
websites and SEO content
internet ads
online video content
email marketing
mobile marketing

Why digital marketing?
Digital marketing is more affordable than traditional offline marketing. An email media campaign, for example, can reach hundreds or thousands of people at a fraction of the cost of a TV ad or print campaign, and potentially engages a wider audience.

Digital marketing can be tracked and monitored with ease. Customer response rates and click throughs can be measured in real time, which allows effective planning for the next one. Most importantly, it helps to build business relationships and sustain customer loyalty.