How To Engage Website Visitors
As a website design company, we know that it is important to understand how to engage website visitors. When your competition is only a click away, we are here to help you engage users, keep them loyal, and build relationships that will eventually convert into customer relationships.
A conducted research shows that the average time that a person visits a webpage is less than 1 minute, and often 10-20 seconds; while people only have time to read a quarter of a text on the pages they visit.* As a result, it is imperative to engage customers in the first ten seconds of them landing on your website, otherwise they will leave quickly and might never return.
Visitors need to know that they can find the information they are looking for on your website, within the first few seconds. Knowing that your site is well designed and easy to navigate plays a significant role in visitor retention.
So, how does this apply to your organization's website? It is valuable to know where your website currently stands in regards to the amount of time visitors are spending on your pages. Take a look at your analytics (we recommend Google Analytics) to get a feel for visitor loyalty statistics which should show the length and the depth of the visit. This will give you an idea of how engaged your visitors currently are. We'd also suggest walking through our Top 5 Tips to Increase Website Visits below.
Top 5 Tips to Help Increase The Amount of Time People Spend on Your Website:
1. Good site design that is clean, simple and attractive
2. Easy to use navigation
3. Engaging, but short bite-sized content pieces
4. Utilize and monitor site tracking with a tool such as Google Analytics
5. Make it very clear who you are, what you do and what you are offering
If you have questions, or would like to talk further about your website's needs, please contact us to begin the conversation.