In today's day in age, many customers and prospects are using social media sites. Many businesses benefit from engaging with them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be?
Follow these four simple steps to develop a Social Media Strategy that is appropriate for you and the customers you serve.
1. DEFINE YOUR GOALS. What are you trying to accomplish with your social media efforts?
2. DEFINE YOUR METRICS. How will you measure the success of your strategy?
3. DECIDE ON TACTICS. What actions can you routinely take on that help you accomplish your goals?
4. EXECUTE YOUR STRATEGY. Measure and refine.