In today's day in age, many customers and prospects are using social media sites. Many businesses benefit from engaging with them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be?
Follow these four simple steps to develop a Social Media Strategy that is appropriate for you and the customers you serve.
1. DEFINE YOUR GOALS. What are you trying to accomplish with your social media efforts?
2. DEFINE YOUR METRICS. How will you measure the success of your strategy?
3. DECIDE ON TACTICS. What actions can you routinely take on that help you accomplish your goals?
4. EXECUTE YOUR STRATEGY. Measure and refine.
We like to make organized lists to help us organize our thoughts. Here are 5 tips to help improve your website design:
TIP #1: GET THE ATTENTION OF READERS WITH COMMUNICATIVE GRAPHICS. But, be careful to not use too many graphics on a website as you risk overstimulating your visitors.
TIP #2: USE A CONSISTENT THEME. Maintain the same style on all of the pages of your site, so that your visitors will have a good user experience and know what to expect.
TIP #3: INCORPORATE A RESPONSIVE DESIGN. Responsive design means that the website will adapt on format depending on whether the user is viewing the site on desktop or mobile. The site will be optimized accordingly, so to minimize pinching and scrolling on mobile.
TIP #4: USE SIMPLE AND EASY NAVIGATION. Navigation should be easy for all kinds of viewers to use and obvious to locate. Consider having open navigation rather than collapsible navigation.
TIP #5: YOUR WEBSITE SHOULD BE EASY TO READ. Keep your website text well-organized, and the character spacing up to an optimum level for better readability. If left a mess, visitors will leave your site.
Congratulations to Budd's All Tractor in the recent launch of their new website. We are grateful for the opportunity to come alongside and offer marketing expertise to help them serve their customers in commercial, residential and agricultural needs.
The problem: Budd's All Tractor needed a website presence in order to reach their clients and potential clients and continue to grow their business.
The solution: Granger Graphic Design was delighted to work with Keith Budd and Budd's All Tractor in the design of their new website. Their new site is user-friendly and informative for their existing customers as well as potential customers. It is mobile responsive and provides an optimal viewing and interaction experience, easy reading and navigation with minimum resizing, panning and scrolling on mobile devices.
Please contact us for more information about your website design or digital marketing project.
Congratulations to Computer Ties in the recent launch of their new website. We are grateful for the opportunity to come alongside and offer marketing expertise to help them serve their customers in computer repairs, upgrades and installations.
The solution: Granger Graphic Design was delighted to work with Computer Ties in the redesign of their website. Their new site is user-friendly and informative for their existing customers as well as potential customers. It is mobile responsive and provides an optimal viewing and interaction experience, easy reading and navigation with minimum resizing, panning and scrolling on mobile devices.
The problem: Their previous website was functional, but was in need of updates to help it align more with current trends. It was not mobile responsive or search engine optimized.
Please contact us for more information about your website design or marketing project.
Does Your Website Work?
Here are some tips that we use, to plan websites that create results:
ATTRACT Who is my audience?
Search engine optimization - Can people find your site by doing a simple search?
Persona and brand development - What do you want to be known for?
INFORM What does my audience want?
Information design - Is the information simplistic and easy to follow?
Visual design - Do the layout and images help to draw the customer in?
Content strategy - Will your audience have a better understanding of your products/services?
ENGAGE What do I want from my audience?
Lead generation - What do you want your customer to do? Subscribe, Contact, Register etc. This should be clearly laid out on each page.
Calls to action - What points of engagement are available to your customers through your site?
-May 6, 2015-
Congratulations to Cascades Manor House in the recent launch of their new website, Facebook and Twitter pages. We are grateful for the opportunity to come alongside and offer marketing expertise to help them effectively serve the area as Jackson's Original Community Gathering Place.
The solution: The new website was created with you, the user in mind. Cascades Manor House's new site has greater functionality that is in keeping with the current trends of website design. The site is mobile responsive and effectively carries the vintage, historical flair of the organization's brand.
The problem: The old website was informative, but functionality and design were lacking. The site's software and appeal were in need of an upgrade.
Please contact us for more information about your website design project.
-April 15, 2014-
Granger Graphic Design, Jackson, Michigan, specializes in responsive website designs that attract, inform and engage. We are known for our skill in helping small business websites rank higher in search engine results through organic keyword programming. We also provide our clients with analytical tools that will allow them to make effective business decisions by taking a closer look at their website's traffic.
Services we offer:
Search Engine Optimization (SEO)
WordPress Content Management (CMS)
"PCS highly recommends Granger Graphic Design to anyone looking to build or just tweak an existing website. With the integration of Google Analytics, we are receiving more hits every week, along with many more phone calls from companies that found us on Google. They have great attention to detail and are always quick to respond to our requests."
Professional Communications Services, Jackson
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Name: Granger Graphic Design Address: PO Box 333, Spring Arbor, MI 49283